Reopen & open-minded …
SPK – Prussian Cultural Heritage Foundation (Stiftung Preußischer Kulturbesitz)
Reopening campaign
Due to the corona-pandemic museums and institutions had to temporarily close their doors. Starting June, the Prussian Cultural Heritage Foundation (SPK)–one of Germany’s most important cultural institutions–opens their doors again. Büro X created a reopening-campaign which connects current social and political topics with well-known artwork. The claim “Endlich wieder offen für…” fits two meanings; one–museums and institutions alike are are finally opening up again, and second–being open-minded towards new topics and experiences.
All Works