LOOK & FEEL
The digital home- and lifestyle magazine
Büro X has developed LOOK&FEEL, the first digital home and lifestyle magazine for furniture giant XXXLutz. The magazine is “mobile first,” but the desktop version also invites readers to discover everything about home living, styles, and trends every month.
The goal is clearly defined: reach a young target group, less actionism, more emotion, more infotainment. In short: inspiration instead of sales noise. Moving images, animation, and direct product links. Editorially curated, visually reduced, technically flexible.
Editorial
